Whilst websites may have hundreds or even thousands of visitors per day, it is only the minority of that traffic that actually engages with the website and perform an action that we deem as valuable at the end of the day.
Retailers who have E-commerce websites will be happy to here about the latest developments at Google
The search giant Goggle recently acquired a product known as Zavers , in short , it is a real time solution for managing and rewarding loyal visitors to your site in the form of redemption coupons and discounts.
Zavers For Retailers
Imagine you are on WantItAll , and you have made several CD purchases over the past 6 months.Because you are supposed to be logged in every-time you check out of the website when you conduct your purchases ,WantItAll is able to track & identify that you are a loyal returning visitor who is completing valuable actions on their site.WantItAll can then use Zavers to award a 15% discount to all customers who purchased more than 3 CD's in the past 6 months.This means that only the user who is recognized as being loyal is going to be rewarded with this incentive
Benefits for retailers
- Purchase your products seamlessly without the need to scan paper or digital coupons.
- Redemption occurs in real time
- There is a reduced friction in the purchasing process and checkout time for users is minimized .
- Google Wallet customers can instantly redeem their coupons by tapping their smart phones at checkout.
- Deliver the right coupons to the right customers.
- Extend the reach of targeted coupons across the web with the Google ad network.
- Prevent fraud by using zavers as it can control & manage the number of times customers redeem coupons
How will incentive targeting boost my business ?
You might be wondering exactly how Zavers will be able to add value to your business.
Below i have summarized 5 very broad benefits that Zavers will bring to your Business
1)Customer Loyalty & Brand Trust
As a direct result of offering discounts and special offers to a limited audience, you get the benefit of those customers soon turning into very loyal customers who will probably buy more products from your online store than normal simply because they enjoy the experience of being rewarded/compensated for all their shopping efforts on your online store.
(Lets face it , everybody loves rewards ,and sometimes all people really need is a simple "Thank You!" and they will execute whatever they need to do with utmost zeal)
2)Word Of Mouth Marketing
Imagine a situation where-as for every 10 people you reward 4 of them recommend your website to two of their buddies.
This type of hype can spread your brand awareness beyond borders without you having to pay any extra money for it..
3)Decision Making
Constantly analyzing your data helps you to pick up trends and apply more accurate decision making,You are bound to soon pick up on the products being purchased the most, times of purchase , demographics , user behaviors etc
The opportunities that such a platform holds for retailers & manufacturers is endless.
4)Additional Opportunities
With Zavers you are able to analyze redemption data, which provides valuable insight that can help you tailor your campaigns more effectively.
5)Measure, Optimize & Tailor
Zavers gives you a platform to measure the effectiveness of your customer reward efforts as well as very detailed and accurate cost data that you can analyze and create a platform that tailors your audiences needs as well as aligning with your overall business goals.In short , Zavers offers endless opportunities if used with diligence
To Find Out More About Zavers , Visit their Official website here
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